All-Clad Chef Signatures
Social Media Content Theme
THE BRIEF: Change up All-Clad’s usage of existing All-Clad Ambassador content via chef partnerships throughout the brand’s social media accounts.
THE IDEA: #ChefSignatures 👨🍳⭐️ — A delectable collection of chef’s creations, signature dishes, and mouthwatering masterpieces, using All-Clad cookware made to integrate their technique and creativity.
THE EXECUTION: Organic and paid creative layouts (i.e. Instagram Carousels, Facebook Videos) that highlight one All-Clad Ambassador’s #ChefSignatures. Copy includes the recipe name, main ingredients in the dish, and a suggestion to when/where this recipe can be made.
#ChefSignature flat lays and closeups
Step-by-step posts - ingredients, prep/mise en place, final dish
THE RESULTS: 40% increase in post engagement, with even the All-Clad Ambassadors/Chefs interacting to their tagged posts.
MY ROLE: I was the sole Copywriter and Account Manager for this strategy. I handled the brainstorm, ideation, presentation, revision/s, and execution of every post. I worked with the All-Clad Product Marketing and Digital Teams to collect and publish all chef content.
