All-Clad Chef SUMMER MINI CAMPAIGNS
Social Media PROMOTIONS
THE BRIEF: Maximize existing trending summer topics by transforming them into mini-campaigns. 😎🥩🔥
THE EXECUTION: Mouth-watering mini-campaigns featuring a variety of chef-created posts, paid partnership content, and targeted ads, encouraging folks to show off their grill game, how they make summer delicious, and how they celebrate barbecue day.
#MakeSummerDelicious
#BestGrillGame
#BarbecueDay
THE RESULTS: 25% increase in social engagement. Over 350 participants across the three mini-campaigns.
MY ROLE: I was the sole Copywriter and Account Manager for this strategy. I handled the brainstorming, ideation, presentation, revision/s, and execution of every post. I worked with the All-Clad Product Marketing and Digital Teams to collect and publish all promotional and partnership content.
