Be #BeautifullyProtected

The New Belo SunExpert Tinted Sunscreen with SPF50

THE BRIEF: A new product launch campaign that delivers on instant protection against sun-aging and having an everyday flawless no-make-up look.

THE INSIGHT: The average 20-30 Filipina on skincare versus beauty: "It's important to prepare myself for the future, but I also want to live in the now."

THE IDEA: Be #BeautifullyProtected in just 15 seconds.

Look beautiful today and tomorrow with the new Belo SunExpert Tinted Sunscreen with SPF50. It is your uncompromising beauty sunscreen offering not just protection from sun-aging but also everyday beauty coverage.

THE EXECUTION: A digital campaign that let girls know how to keep protected while still looking beautiful with the new Belo SunExpert Tinted Sunscreen.

Digital Video

Fil-Aussie celebrity Anne Curtis-Smith encourages Filipinas to stop choosing between skin care or beauty, and get both benefits with the new Belo SunExpert Tinted Sunscreen. A creative demonstration in the form of a 15-second timer is shown as Anne puts on the product, showing how easy it is to apply the sunscreen.

Social, Influencer, and User-Generated Content

We paired the hero material with posts on the Belo SunExpert social accounts and by selected beauty influencers, both showcasing everyday occasions when Belo SunExpert Tinted Sunscreen can help girls feel #BeautifullyProtected. Users also shared their own posts on social media using the hashtag.

THE RESULTS: Over 500 unique posts on Facebook and Instagram

MY ROLE: I worked as the Copywriter for this campaign, crafting copy for the Digital Video and the Social Content posts.