#MakeItYourSELPHY
The Canon SELPHY Printer Campaign
THE BRIEF: The team was tasked to produce a family-friendly video in time for the holiday season using the Canon SELPHY Printer.
THE INSIGHT: The best gift you can give your family is something that you make your SELPHY. ;)
THE IDEA: #MakeItYourSELPHY
THE EXECUTION: A stop-motion digital video that captures the essence of DIY gift giving.
THE RESULTS: 2.1 Million Views and 52,680 Social Interactions (reactions, comments, shares)
MY ROLE: I worked as the Copywriter and the Co-Producer for this project, crafting copy for the video script and overseeing the production respectively.
DIGITAL VIDEO
USER-GENERATED & INFLUENCER CONTENT
