Keep It Hot or Play It Cool?

Q2 Campaign #GetCloserWithCloseup

THE BRIEF: The team was tasked to localize Closeup Hot & Cool Moves, enticing couples to #GetCloserWithCloseup in fresh ways. The campaign should also promote their hero products: the Closeup Green & Red variants.

THE INSIGHT: Young Filipinos' love showing their affection to their significant others. But they don't have the confidence to make their moves when around others.

THE IDEA: Keep it hot or play it cool. #GetCloserWithCloseup the way you want to.

THE EXECUTION: A social PDA campaign, where couples are confident enough to make the move and get closer to their girlfriends/boyfriends. Facebook and Instagram were the main platforms to encourage couples to share how they #GetCloserWithCloseup.

THE RESULTS: Over 500 posts were shared by both influencers and ordinary Filipino couples on the first week of launch.

MY ROLE: I worked as the Copywriter for this project, crafting copy for all branded content and influencer content guides.

DIGITAL VIDEOS

KEY VISUAL

SOCIAL CONTENT