The Greenwich Rebrand
With Greenwich, you're always #GWithTheBarkada!
The team initiated a pitch presentation to the client, regarding an overdue rebrand of the Greenwich digital ecosystem.
THE INSIGHT: It's always more fun to do things when you're with your friends.
THE IDEA: With Greenwich, you're always #GWithTheBarkada!
THE EXECUTION: The team utilized GIFs, videos, cinemagraphs, influencers, and user-generated content to create a full-scale digital ecosystem rebrand tailored to the Greenwich consumer.
THE RESULTS: 100% approved pitch presentation. Our rebrand proposal was presented to the Vice President of Jollibee Food Corporation Marketing, and was later approved to immediate implementation.
MY ROLE: I worked as the Copywriter for both the pitch presentation and the execution of all approved digital materials. I spearheaded the creation of the Pitch Deck, and presented it in front of the Greenwich Digital, Public Relations, and Marketing Team.
PITCH FILES
PITCH MOCKS
- Inconsistent styles of posts
- Too much going on
2014-2016 SOCIAL MEDIA FEED
- Follows a consistent, product-centric mood board
- Playful, witty, bright
2017 SOCIAL MEDIA FEED
