LEAGUE CONNECT
Healthcare’s premier CX transformation event
Where healthcare’s most influential minds come together to reimagine, redefine, and reshape the future of the healthcare consumer experience.
MY ROLE: Brand Copywriter — Led copy strategy of all promotional materials for both the in-person event and the digital summit. Collaborated with Design, B2B Marketing, Product Marketing, Engineering, and C-suite stakeholders.
THE HYBRID EVENT STRATEGY:
Promote the 3-day conference in March bringing together healthcare leaders to refocus on CX and company priorities, all live from Miami, FL.
Recorded and live sessions will be broadcast in May for a larger audience during the Digital Summit.
THE RESULTS:
20 speakers in and beyond healthcare locked in within 2 weeks of the first Call for Speakers email
15 top account C-suites registered for the in-person event 1-month post-launch, immediately hitting our monthly target
12% increase in page views and impressions on the League homepage
2024
HERO VIDEO CREATIVE CONCEPT & STORYBOARD
MIAMI EVENT MICROSITE
SAMPLE EMAIL CONTENT
In order of appearance: Header GIF, Body Copy Feature, CTA Block, Logo Salad Versions
DIGITAL SUMMIT MICROSITE
2023 RECAP | IRL PHOTOS + MICROSITE + PROMOTIONAL CONTENT
TEASER TO 2024
Snaps from League Connect 2023 in Miami
PROMOTIONAL CONTENT
DemandBase ads, email content blocks, social media posts
