LEAGUE MARKET-READY SOLUTIONS

NEW PAGE PROMOTING LEAGUE’S GO-TO-MARKET SOLUTIONS

THE OBJECTIVE: Develop a new page promoting League’s latest offering: Market-ready solutions

MY ROLE: Brand Copywriter — Led copy strategy on ideation, design collaboration, and production. Worked alongside Designers, Product Marketers, Freelance Animators, and B2B Marketing Stakeholders.

COMPLETED DELIVERABLES:

  • Tapped into an insight that addresses the challenges and needs of League’s targeted audience personas - Transform your consumer experience (CX) with ease

    • Target audience personas: Payers, Providers, Consumer Health, Employer organizations

    • Benefits: Increases convenience; saves time and money

  • Optimized main search keywords

    • Personalized healthcare CX solutions, Healthcare consumer experience solutions, Market-ready healthcare CX solutions

  • Developed custom design and copy animations to tell the story of each solution

    • Hero story, solution blocks, outro

RESULTS:

  • 7% increase in heatmap since the launch of the Solutions Page

  • Top Solutions users are reading through the longest: Digital Navigation, Member Portal, Care Management

  • 2% increase in Homepage and Payer Page visits since the launch of the Solutions Page

LIVE PAGE 🔗 https://league.com/digital-health-platform/solutions/

 

PUBLISHED PAGE