LEAGUE MARKET-READY SOLUTIONS
NEW PAGE PROMOTING LEAGUE’S GO-TO-MARKET SOLUTIONS
THE OBJECTIVE: Develop a new page promoting League’s latest offering: Market-ready solutions
MY ROLE: Brand Copywriter — Led copy strategy on ideation, design collaboration, and production. Worked alongside Designers, Product Marketers, Freelance Animators, and B2B Marketing Stakeholders.
COMPLETED DELIVERABLES:
Tapped into an insight that addresses the challenges and needs of League’s targeted audience personas - Transform your consumer experience (CX) with ease
Target audience personas: Payers, Providers, Consumer Health, Employer organizations
Benefits: Increases convenience; saves time and money
Optimized main search keywords
Personalized healthcare CX solutions, Healthcare consumer experience solutions, Market-ready healthcare CX solutions
Developed custom design and copy animations to tell the story of each solution
Hero story, solution blocks, outro
RESULTS:
7% increase in heatmap since the launch of the Solutions Page
Top Solutions users are reading through the longest: Digital Navigation, Member Portal, Care Management
2% increase in Homepage and Payer Page visits since the launch of the Solutions Page
LIVE PAGE 🔗 https://league.com/digital-health-platform/solutions/