LEAGUE.COM WEBSITE REVAMP

TRANSFORMING THE CONSUMER EXPERIENCE (CX) PLATFORM BUILT FOR HEALTHCARE

THE BRIEF: Integrate and refine U.S. and Canadian websites into one holistic League website, strengthening this top-of-funnel channel for our target B2B audiences.

MY ROLE: Brand Copywriter on the B2B Marketing Team — Led copy strategy and execution throughout the entire revamp process, collaborating with Design, Growth Marketing, Product Marketing, and Engineering teams to ensure content was concise, compelling, and consistent.

THE DELIVERABLES:

  • Creative insight for Hero Video and Homepage

  • Main Navigation Screens

  • Personalized Target Audience Pages: Payers, Providers, Consumer Health, Employers

  • Supportive Pages: About, Company, Platform, and Solutions (more in a separate portfolio block)

THE RESULTS:

  • Integrated content between sunsetted US and CA websites

  • Completed project in <4 months: including briefing, revisions, stakeholder check-ins, and go-live date

  • Overall 5% increase across page visits, homepage CTA clicks, and form fills

  • After 5 months post-launch, League appeared on the first page on the “digital CX platform” Google search

LIVE LINK 🔗 https://league.com/

 

HOMEPAGE STORY

Hero Video Creative Insight: Transforming your consumer experience can be costly, lengthy, and daunting. Our platform designed specifically for healthcare eliminates those challenges—and in turn gives you: composable, personalized experiences, and value in under 6 months.

First 3 Animated Screens Creative Insight: The consumer experience (CX) platform built for your industry, your consumers, and your business.

  • “Built” represents League’s technology, tailored for the target personas

 

MAIN NAVIGATION MODULES

 

PERSONALIZED TARGET AUDIENCE PAGES

Target-specific blocks: Sliver Top Banner, Statistic, Value Drivers, Resources, SEO Headlines

Video order: Payers, Providers, Consumer Health, Employers