NBA FILMS FOR FANS x TIFF
THE LEAGUE CELEBRATES ITS 75TH ANNIVERSARY and its Canadian roots.
THE BRIEF: In celebration of the NBA’s 75 years, OLG partnered with TIFF and the league to support Canadian BIPOC filmmakers. This partnership creates a dedicated platform to produce and showcase five short films about the sport they love — basketball.
MY ROLE: Copy Editor, directly collaborating with our third-party creative agency
THE RESULTS:
Won Gold in the Arts & Culture category at the Sponsorship Marketing Council Canada’s (SMCC) annual Sponsorship Marketing Awards
Featured in Complex CA, The Sporting News
OLG.CA CAMPAIGN LAUNCH ON HOMEPAGE
nba PROMOTIONAL site
