The 5 Happiest Breakups That You Need Right Now

THE BRIEF: The team was tasked to create an innovative summer campaign that sells ice cream in a different way.

THE IDEA: Redefine ice cream’s association to break-ups as not something to mope over, but something to move on from.

THE RESULTS: 46% Sales Increase versus the previous year | 7-Point Lift in Brand Awareness | 6-Point Lift in Associating Nestlé Temptations as a Premium Brand | 3-Point Lift in Purchase Intent | 12-Point Lift in Brand Recommendation

MY ROLE: I worked as both a Social Media Executive and Copywriter for this campaign, spearheading all copy deliverables.

THE REWARD: Winner of the Advocacy Digital & Mobile Category at the Philippine Advertising National Association Marketing Effectiveness Awards 2016

HERO VIDEO

The Happiest Break-Up

We sparked the fire with ‘The Happiest Break-Up’, a thematic online video that encouraged women to stop settling, break up with the mediocre in their lives, and #SayYes to their happiness with Nestlé Temptations (the brand’s tagline).

CASE STUDY VIDEO submitted to the Philippine Advertising National Association Marketing Effectiveness Awards 2016

IRRESISTIBLE FOOD PORN VIDEOS viewed through The Match Maker shopper marketing experience kiosks

The Match Maker

We paired the online video with a revolutionary shopper marketing experience called ‘The Match Maker’, that used bio analysis to tell you your heart’s desires while watching irresistible online food porn videos.

ALWAYS-ON SOCIAL MEDIA CAMPAIGN inspired user-generated content