OLG APP LAUNCH
A NEW ERA FOR DIGITAL LOTTERY & GAMING WITH THE LAUNCH OF THE OLG APP
THE BRIEF: Give players another digital avenue to play their way through the OLG App
MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.
MY DAY-TO-DAY:
Spearheaded copy components across all product screens of the OLG App, ensuring the user experiences (UX) for both iPhone and Android versions were smooth
Made sure copy and design were consistent across wireframes, mockups, and final testing screens
Developed promotional and educational content for the OLG App’s launch: dedicated section on OLG.ca, search engine optimization (SEO), search ads, personalized emails, social media, FAQ page, app store pages
THE RESULTS:
Significant (+) increases in the following digital touchpoints within the first month of the OLG App launch:
Lottery subscriptions
Lottery plays
Casino game plays
Heatmap improvements between the Lottery and Casino webpages
PRODUCT SCREENS | LOGIN, PUSH NOTIFICATIONS, PROMOTIONS, LOB PAGES (LOTTERY, CASINO, PROLINE+)
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USER EXPERIENCE SCREENS | ACCOUNT PROFILE, DEPOSIT, WITHDRAWAL STEPS
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DIGITAL LAUNCH
English and French webpage versions, housed in a dedicated section within https://www.olg.ca/
SEARCH ENGINE OPTIMIZATION (SEO)
Google Ad Placements for both app versions
LAUNCH EMAIL SAMPLE BLOCKS | BANNERS, FEATURE FOCUS, PERSONALIZED BODY COPY
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