Birthday Bonus

THE BRIEF: Leverage previous bonus funds promotion and tie to a player-focused event

THE IDEA: Happy Birthday from OLG! Get $20 in Bonus Funds to play your favourite lottery games.

MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.

THE RESULT: Over 5,000 daily clicks from player emails to the Lottery Lobby homepage