Holiday Cash Dash
2020’s twist on a yearly Christmas promotion
THE BRIEF: Change up the usual promotion offered during the holiday season
THE EXECUTION: Holiday Cash Dash | Dash into the holiday season with $50,000 worth of prizes up for grabs! With Lottery and Casino coming together for this year-end celebration, an attractive cross-sell push and dollar amount callout was featured across all creative pieces.
MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.
THE RESULTS:
Record-breaking 10,000 players opting into the promotion within the first week of launch
Over 14,000 daily visits to the Holiday Cash Dash promotion page
A 10% increase in Lottery Lobby and Casino Lobby webpage clicks
PROMOTION PAGE
CREATIVE ASSETS
