Lottery Subscription Page
A much-needed refresher for new & existing players
THE BRIEF: Create a new page that educates players on how to sign up for a Lottery Subscription
MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.
THE RESULTS:
2,753 new lottery subscriptions were registered within the first 15 days of the page's launch
A 4% increase in Lottery Lobby webpage clicks