Lottery Subscription Page

A much-needed refresher for new & existing players

THE BRIEF: Create a new page that educates players on how to sign up for a Lottery Subscription

MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.

THE RESULTS:

  • 2,753 new lottery subscriptions were registered within the first 15 days of the page's launch

  • A 4% increase in Lottery Lobby webpage clicks

 

LOTTERY SUBSCRIPTION PAGE