Lunar New Year Promotion
PlayOLG Promotion in celebration of Lunar New Year
THE BRIEF: Create a Lunar New Year-inspired promotion targeting casino players
THE EXECUTION: Maximize the lucky number ‘8’ into the promotion details and mechanics
MY ROLE: I was the Senior Copywriter for this project, directly collaborating with our Design, Development, and Product Management teams.
THE RESULTS:
2,000 players joining the promotion within the first 4 days of launch
A 5% increase in Game Page clicks for Dragon Spin, Wheel of Fortune Exotic Far East, and 88 Fortunes
PROMOTION PAGE
HOMEPAGE & PROMOTIONS LOBBY
CREATIVE ASSETS
