Experience #TheBest

Sunsilk's New Formulation Campaign

THE BRIEF: (1) Introduce Sunsilk's new formulation; (2) Highlight its superior smooth and fragrance benefit; and (3) Drive engagement and conviction on how Sunsilk helps girls achieve their goals.

THE INSIGHT: "My hair is a part of me, so it needs to be the best it can be: staying smooth and fragrant, soI can make the most of each opportunity. Because when I've got great hair, I can give it my all and level up any experience life gives me!

THE IDEA: Experience #TheBest with your hair and with your life with Sunsilk Smooth & Manageable!

THE EXECUTION: A digital campaign featuring the newest Sunsilk endorser Ylona Garcia

THE RESULTS: The campaign garnered a total of 7.45 Million Views across Facebook and YouTube.

MY ROLE: I worked as the Copywriter for this project, crafting the Big Idea, Creative Handle, copy for the Pocket TVCs and the YouTube videos.

BIG IDEA

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INFLUENCED TAGLINE FOR TVC

POCKET TVCS

FACEBOOK PROFILE PICTURE & COVER VIDEO

FACEBOOK 3D OVERLAP HACK

SUSTAINING YOUTUBE VIDEOS

Dancing too close to others? Don't be shy! With Sunsilk, you get smooth and #TheBest bangong gigil hair! 🌸🌸🌸 Buy one now: http://bit.ly/2eJkZZy *from Sunsilk vs. previous formulations ASC Ref. No U066P082217S

Under the hot sun? Don't be afraid to enjoy! With Sunsilk, get smooth and #TheBest bangong-gigil hair! 🌸🌸🌸 Buy one now: http://bit.ly/2gXlTC4 ASC Ref. No U069P082217S

Sweating hard pag training? No need to worry! With Sunsilk, you get smooth and #TheBest bangong-gigil hair! 🌸🌸🌸 From Sunsilk vs. previous formulations ASC ref no. U068P082217S