T-fal #KitchenSuperDad

Father’s Day Social Media Contest

THE BRIEF: Create a social campaign that would (1) establish a more personal relationship with T-fal customers and; (2) help increase post engagement.

THE IDEA: Integrate a social media contest just in time for Father’s Day.

#KitchenSuperDad — A dad or father figure who is a superb home cook for his loved ones.

THE EXECUTION: An Instagram-driven contest that invites customers nominate a #KitchenSuperDad they know, share their story, and get a chance to win a limited edition T-fal Prize Pack. Contest Graphics were interspersed with Father’s Day-related recipe ideas, reminders, and event-day posts.

THE RESULTS across Facebook and Instagram

• 661 unique entries

• 42,514 people reached

• 12,556 post engagements

• 1,956 post clicks

MY ROLE: I was both the Copywriter and Digital Account Manager for this campaign, from ideation, to presentation, to execution. I also directly collaborated with T-fal’s Brand Team for revisions, approvals, and updates on the results of the campaign—in case we needed to make any adjustments to the copy or creative.

CONTEST GRAPHICS & SUPPORTING SOCIAL POSTS

CONTEST RESULTS REPORT